World’s best invention guide*

Now also in ebook version

* Maybe that ought to be ‘world’s best invention guide in English’ to suggest at least some humility, but until something better comes along we’ll stay big-headed. (And if anyone nominates the EPO Inventors’ Handbook, we wrote that too.)

‘I have an invention idea – what do I do?’

First, read A Better Mousetrap (to buy it right now, see below). You’re exactly the person we wrote it for, and many business and innovation professionals recommend it as an ideal invention book for beginners. That includes the UK Chartered Institute of Patent Attorneys - even if we don’t always agree with them about the role of patents!

A Better Mousetrap focuses on the practical and essential steps you need to take once you’ve had your invention idea. It also tells you how to avoid common invention mistakes, some of which could end your prospects before you’ve even begun.

We’ve poured into its 200 pages the best of our experience of dealing with thousands of inventions and inventors since 1983. See the Contents list and sample pages.

Invention project strategy

A Better Mousetrap is easy to read and gives it to you straight. It treats invention as a form of enterprise that requires a methodical, businesslike approach. It tells you how to:

•…avoid mistakes
•…limit your risk at every stage
•…stay in control.

Crucially, it tells you how to decide whether an idea is worth developing at all. This matters because many inventions fail for reasons that were there all along. (Inventor Dave Melton, of Firetrace fire protection products, takes the prize for the wisest remark about invention we’ve ever heard: ‘One of the most important things for an inventor to know is when he’s wasting his time’.)

Want to patent your invention? Beware!

Protecting an invention idea is important but A Better Mousetrap puts the emphasis on developing an IP strategy appropriate for your invention idea or project. That may or may not include a patent. A Better Mousetrap explains the pros and cons of patenting an invention, which is by far the most misunderstood aspect of invention.

The invention book you can’t afford not to read!

Buy A Better Mousetrap right here, right now:

(Or right here for the ebook PDF version)

Payment is via PayPal – secure and simple, and you don’t need a PayPal account.

I'm in the UK

£12.00 inc free delivery to a UK address.
More than one copy - £10.00 each and free UK delivery.

I'm in the Euro zone*

€15.00 per copy inc Airmail delivery (usually within 3 working days).

I'm somewhere else in the world*

£18.00 per copy including Airmail delivery (usually within 5 working days).
(Equivalent to approx $US28, 34 Australian dollars, 30 Canadian dollars.)

* Euro zone and ROW: for significant orders we'll try to do a deal to get the carriage cost down - but please email first with your details and requirements.