A Better Mousetrap: the business of invention is the best beginner’s guide to invention you’ll ever read. It’s practical, down-to-earth and highly readable. It treats invention as a business activity that demands a professional approach. It tells you how to avoid mistakes, stay in control and limit your risk at every stage. Crucially, it tells you how to decide whether your idea is worth developing at all. This matters because many inventions fail, often expensively, for reasons that were there from the start.

Authors Graham Barker and Peter Bissell have poured into the book all the best bits of their experience of advising inventors and evaluating thousands of inventions since 1983. They’ve also incorporated advice from leading UK patent professionals, and A Better Mousetrap: the business of invention is approved by the Chartered Institute of Patent Attorneys (www.cipa.org.uk).

Want to see some sample pages?

You must have Adobe Acrobat Reader installed to view the sample pages.
You can download it for free here.

Cost

Payment is via PayPal - secure and simple, and you don't need a PayPal account.

Not available in bookstores - only from abettermousetrap.co.uk

I’m in the UK
£12.00 inc free delivery to a UK address.
More than one copy - £10.00 each and free UK delivery.

I’m in the Euro zone *
€15.00 per copy inc Airmail delivery (usually within 3 working days).

I’m somewhere else in the world*
£17.00 per copy including Airmail delivery (usually within 5 working days).
(Equivalent to approx $US28, 34 Australian dollars, 30 Canadian dollars.)

* Euro zone and ROW: for significant orders we'll try to do a deal to get the carriage cost down - but please email first with your details and requirements.