What we do


We help inventors


Most first-time inventors discover very quickly that there isn’t much specialist guidance, advice, information, support or understanding out there for them or their invention.


So we provide all those things, online and at affordable prices, to any inventor anywhere in the world.


We’re a small network of friends with experience going back to the 1980s of working with inventors and on invention projects. Collectively we’ve assessed around 5000 invention ideas.

We respect anyone trying to develop an invention because we know what they’re up against. Read our acclaimed book A Better Mousetrap – a workshop manual of invention – to find out what that is.

Our services mainly provide inventors with tailored information and advice during the early stages of invention. That’s when a lot of conventional business wisdom doesn’t apply or can be downright misleading, particularly about patenting.

We also give pre-invention advice, when all that exists is an idea that might or might not be worth developing into an invention.

We communicate in plain English and don’t flatter to deceive. Minimising personal risk has to be a priority for grass-roots inventors, so if we think your invention might not reach the end of the runway we’ll say so and explain fully.

What we won’t do is suggest that if you give us a big enough chunk of money we’ll get your invention to market for you. Invention doesn’t work like that. Never has. With no exceptions we can think of, successful inventors manage their own projects from beginning to end.

Which is why it’s important to know what you’re doing, even before you can start to consider yourself an inventor.

So back to what we do… which is provide a safe, impartial, sympathetic and – we’d like to think – indispensable source of information and advice for any inventor, anywhere.